How to Set Up Point Expiry Rules

What Is This?

Point expiry sets a time limit on earned points. After a set number of days, unused points are automatically removed from a customer's balance. Each batch of points earned has its own expiry countdown — points don't expire all at once. If you use loyalty tiers, expired points no longer count toward tier qualification.

To enable point expiry, contact the Pixalink support team and specify how many days before points should expire (e.g., 90, 180, or 365 days). Only newly earned points are affected — existing points keep their balance.

Set Up Expiry Reminder Notifications

You can send customers a WhatsApp reminder before their points expire. This requires WhatsApp to be connected to your account.

The Configurations page and Notification Settings section only appear when WhatsApp is connected. If you don't see these options, contact support to set up WhatsApp first.

1. Go to Admin Panel → Settings → Configurations

2. Scroll down to the Notification Settings section

3. Expand Point Expiry Reminder Notification under the customer notifications area

4. Turn on the Enabled toggle
5. Set the Point Threshold — the minimum number of expiring points needed to trigger a reminder (minimum 1). For example, set it to 100 so customers aren't notified about small amounts
6. Set Days Before Expiry — how many days before expiry the reminder is sent (default: 7)

7. Edit the Message template. You can use these placeholders:

• {{CUSTOMER_NAME}} — the customer's name
• {{EXPIRING_POINTS}} — the number of points about to expire
• {{EXPIRY_DATE}} — the date the points will expire
• {{DAYS_REMAINING}} — number of days left
• {{CUSTOMER_PHONE}} — the customer's phone number
• {{SPACE_NAME}} — the name of the space or outlet
• {{CURRENT_POINT}} — the customer's current total point balance
• {{POINT_HISTORY}} — a link to the customer's point history

8. Click Save

Show Expiry Info on the Customer Portal

You can show upcoming point expiry on the customer loyalty portal.

1. Go to Admin Panel → Loyalty Program → Customer Portal Design

2. Find the Transaction section

The Transaction section only appears when point expiry is enabled. If you don't see it, contact support to enable point expiry first.

3. Turn on Display points expiry in customer portal

4. Click Save

When enabled, customers will see a message like "45 points will expire by 15 Jul, 2026" on their points page.

Real-Life Example

Ahmad owns a small cafe with a loyalty programme. He set point expiry to 180 days, with a reminder threshold of 100 points and notifications sent 7 days before expiry. One of his regulars, who had 150 points saved up, received a WhatsApp message warning that her points would expire in 7 days. She came in the next day, redeemed her points for a free meal combo, and topped up with a new purchase. Without the reminder, those 150 points would have quietly disappeared — and Ahmad might have lost a loyal customer.

What Your Customers Will See

When a customer has points about to expire and meets your point threshold, they'll receive a WhatsApp message with:

• Their name
• The number of points expiring
• The exact expiry date
• A link to view their point history

This gives them a chance to visit your shop and use their points before they're gone.

Good to Know

• The expiry reminder only sends if the customer has at least the number of expiring points you set in the point threshold.
• Reminders are sent via WhatsApp only — your account must have WhatsApp notifications set up.
• You can set the days before expiry to any value between 1 and your total expiry period.