Marketing Cookbook
30 ready-to-run loyalty campaign recipes from The Comeback Cookbook. Pick one business goal, copy a recipe, run a small test and measure the real return.
Subcategories
Welcome & Activation
Turn a new signup into a useful first, second and third visit. Recipes 01–05.
Moments That Matter
Use birthdays, anniversaries and seasonal moments without giving margin away. Recipes 06–10.
Habit Builders
Give customers a visible next step until returning feels natural. Recipes 11–15.
Urgency & Collections
Create honest reasons to act now, collect more and explore more. Recipes 16–20.
Win Back & Recovery
Reconnect with quiet customers using a measured ladder, not endless discounts. Recipes 21–25.
Referral & Membership
Reward genuine customer value and turn advocates into growth partners. Recipes 26–30.
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