Reconnect with quiet customers using a measured ladder, not endless discounts. Recipes 21–25.
Win Back Quiet Customers Without Giving Everyone RM12 Off Opening scenario Roslan straightens the empty tables in his casual restaurant in Klang and wonders where his regulars have gone. His usual answer is RM12 off for...
Read moreFind Out Why Members Left Before Paying to Win Them Back Opening scenario Pravin looks at another quiet corner of his Cyberjaya gym while the evening class fills up. About 30 members leave each month, and his discounted...
Read moreTurn Expiring Points into a Planned Hardware-Store Visit Opening scenario Lim stands behind his hardware-store counter in Sungai Petani, wondering what to do about RM40,000 of unredeemed points on his books. Customers ha...
Read moreRepair Customer Trust After a Late Delivery Opening scenario Noor’s catering delivery arrives late to a corporate lunch in Shah Alam. The trays finally reach the table, but Kelvin Ooi has already spent his lunch break ex...
Read moreBring Back Lapsed VIPs with Recognition, Not Another Coupon Opening scenario Elena straightens the towels beside an empty treatment bed at her Langkawi spa. Her top twenty clients account for a third of revenue, but four...
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