What Are Rewards and How to Create Them

What Is This?

Rewards are prizes customers redeem with their points — a free coffee, a discount voucher, a gift. They give customers a reason to keep coming back, and let you say "thank you" without lifting a finger.

Real-Life Example

Farah owns a bubble tea shop in Subang Jaya. She creates a "Free Large Bubble Tea" reward worth 300 points. When regular customer Haziq hits 300 points, he opens his portal, redeems it, and walks out with a free drink — Farah's system handled everything automatically.

How to Set It Up

1. Go to Loyalty Program → Rewards in the left sidebar

   

2. Click New Reward in the top right corner

   

3. Fill in the Reward Details tab:

   • Active — leave on to publish immediately, or turn off to save as a draft
   • Reward Name — what customers see, e.g. "Free Cappuccino" or "RM10 Off Next Visit"
   • Description — a short line on what the customer gets
   • Terms & Conditions — pick a template to auto-fill, then edit as needed
   • Reward Cover Image — choose a preset or upload your own (512×512px ideal)

   

4. Click the Settings tab and fill in:

   • Expiration Date — last day customers can use this reward
   • Display in Customer Portal (Marketplace) — turn on so customers can find and claim it
   • Tier / Tag Visibility — restrict to specific tiers or customer tags, or leave empty for everyone
   • Distributable — turn on to allow self-service redemption through the portal
   • Points to Redeem — how many points this costs (0 for free)
   • Single Redemption — on if each customer can only claim once
   • Enable Reward Limit — cap total redemptions; shows "All Rewards Claimed" when hit

   

5. (Optional) Click the Notifications tab to set up automatic WhatsApp messages — new reward, expiring, expired, and a vendor alert when someone claims.

   

6. Click Save — your reward is now live

What Your Customers Will See

In their portal, customers see a marketplace view with each reward's name, cover image, and point cost. If they have enough points, they tap to redeem. They get a unique code on-screen — or via WhatsApp if notifications are on. They show it to your staff to claim their prize.

Good to Know

• You can duplicate any reward from the list — handy for creating similar rewards across outlets
• The Automations tab lets you give this reward automatically to new, birthday, or tagged customers — covered in a separate guide
• To give a reward to a specific customer manually, open their profile in the Customers list and add it from there
• Points come off immediately when someone redeems; expired unused codes do not return points
• Custom Valid Day(s) after redemption — an alternative to a fixed expiry date; set how many days the reward stays valid after a customer claims it

What's Next?

• How to Set Up New Customer Reward Automation — give new customers a reward automatically
• How to Set Up Conditional Reward Distribution — add spending conditions to unlock rewards
• Customer Reward Lifecycle Explained — understand what happens to rewards after they're assigned