How to Set Up Conditional Reward Distribution

What Is This?

Stop giving away your best rewards for free. Conditional Reward Distribution lets you hold back a reward until a customer has earned it — by spending enough or accumulating enough points. Loyal customers get rewarded. Casual visitors have a reason to come back.

Real-Life Example

Siti runs a hair salon and creates a "Free Deep Conditioning Treatment" reward worth RM80. She sets a Cumulative condition of 2,000 points before it unlocks. Aishah has 800 points, sees the reward in her portal with a progress bar showing "800 / 2,000", and earns the rest over two more visits — at which point the reward unlocks automatically.

How to Set It Up

1. Go to Loyalty Program → Rewards in the left sidebar

   

2. Open the reward you want to set up (or create a new one)

   

3. Click the Settings tab, turn on Distributable:

   

   Then scroll to Distribution Condition and fill in the form:

   • Enable Conditional Distribution — toggle this ON to reveal the condition fields
   • Minimum Purchase Policy Type — choose how the minimum is measured:
     • First transaction — the customer's very first purchase must hit the amount
     • Cumulative — total spending across all visits must reach the minimum
     • Any transaction — any single purchase that hits the amount unlocks the reward
   • Minimum Amount — the points or spend amount the customer must reach
   • Count Transactions From Distribution Start Date — toggle ON to only count transactions after the reward's start date; leave OFF to count all history

   

4. Click Save

What Your Customers Will See

When a customer views a locked reward in their portal, it shows an amber "Reward Locked" badge. For First transaction and Cumulative policy types, a progress bar shows how far they've come (e.g., "800 / 2,000"). Once they hit the required amount, the lock disappears and the normal redemption button appears.

For Any transaction type there is no progress bar — the reward either unlocks on a qualifying purchase or it doesn't.

Good to Know

• Distributable must be ON — the Distribution Condition section won't appear without it
• 3 policy types: First transaction (one-shot first purchase), Cumulative (total spend builds up), Any transaction (any single qualifying purchase)
• Progress bar only shows for First transaction and Cumulative types — not for Any transaction
• Points or Credits: If your organisation has credit wallet enabled, you can switch to credit-based tracking and choose the credit type (Top Up, Purchase Reward, Refund, etc.)
• Count from start date is OFF by default — all historical transactions count unless you toggle it on

What's Next?

• What Are Rewards and How to Create Them — new to rewards? Start here
• How to Set Up New Customer Reward Automation — give new customers a reward automatically
• Customer Reward Lifecycle Explained — understand how rewards move from pending to used or expired