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Updated Oct 3, 2026
Zu Wei
4 min read
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How to Set Up Tier Point Multipliers

How to Set Up Tier Point Multipliers

What Is This?

Tier multipliers reward your most loyal customers by giving them bonus points on every transaction. A multiplier of 2 means a Gold-tier customer earns double points on the same purchase a Bronze customer makes. This turns your loyalty tiers into a real reason for customers to keep coming back and climb the ranks.

Real-Life Example

Siti runs two cafe outlets in KL. She wants to reward regulars who spend more, so she sets up a Gold tier with a 2x point multiplier. Now when Ahmad — a Gold member — spends RM15 on a meal combo, he earns 30 points instead of 15. Ahmad notices his points climb faster and visits more often. Siti sees repeat visits go up by 25% after enabling tier multipliers.

Video Walkthrough

How to Set Up Tier Point Multipliers

  1. Go to Admin Panel → Loyalty Program → Tier Configurations

    Pixalink admin sidebar with the Tier Configurations item highlighted

  2. Click Edit on your tier configuration. The Tiers table appears below the configuration details and lists all tiers in this configuration.

    Tier Configurations list with the Edit action on the tier programme row highlighted

  3. Click Edit on the tier row you want to change. On a smaller screen, scroll the table sideways to reach it.

    Tiers table on the tier programme edit page with the Edit action on the VIP row highlighted and the Point Multiplier column showing 3

  4. Set the Point multiplier field to your desired value.

    • The default is 1 (no bonus — earns the base point amount)
    • 2 means customers in this tier earn double points
    • Decimals like 1.5 give a 50% bonus
    • Typical setup: 1x for Bronze, 1.25x for Silver, 1.5x or 2x for Gold

    Edit VIP window with the Point multiplier field highlighted, set to 3, above the Save changes button

  5. Click Save changes. The new multiplier takes effect on the next transaction.

How Multipliers Apply to a Transaction

The multiplier kicks in automatically every time a customer earns points — whether through manual point recording, POS sync, e-commerce checkout, credit-wallet conversions, or integration-based earnings like Bukku invoice syncs. If the customer is in a tier with a multiplier, the multiplier is applied to the awarded amount before it lands in their wallet.

For example, if you record 20 points for a Gold-tier customer with a 2x multiplier, they receive 40 points on their wallet. The customer doesn't need to do anything — the bonus is applied for them.

Multipliers do not apply to point deductions or admin corrections — those use the exact amount you enter.

Tier and outlet multipliers stack

Each outlet can also have its own Points Multiplier (a percentage on the outlet's settings, where 100% is the normal rate). For purchases, the tier multiplier and the outlet multiplier multiply together. A VIP member at 3x buying at an outlet set to 200% earns 6x the usual points. The result is rounded down once, at the end.

What Your Customers Will See

Customers see their multiplied point balance reflected in their loyalty portal right after each transaction. If they're in a tier with a multiplier, the bonus is already baked into the displayed total — there's no separate "bonus" line. Their tier badge in the portal also shows their current tier and any next-tier benefits.

Good to Know

  • Points are whole numbers — if a multiplied amount results in a decimal (e.g., 15 × 1.5 = 22.5), the system rounds down to 22.
  • Multipliers apply to all earning transactions — manual point entry, POS, e-commerce, credit-wallet conversions, referral and automation points, and integration-based earnings (e.g. Bukku invoice syncs). If points are being added, the multiplier applies.
  • Multipliers do not apply to point deductions or admin corrections — those use the exact amount you enter.
  • Each customer's tier is recalculated automatically from the points they earned through purchases, including the multiplier bonus. Spending points on rewards doesn't lower it. If point expiry is on, expired points stop counting. See Customer Loyalty Tiers — How Point Usage and Expiry Affects Your Tier Level.
  • The multiplier used is the customer's tier at the moment of the transaction. Customers placed in a manual tier don't move with their points.
  • If you change a multiplier, only future transactions get the new rate — past transactions are not retroactively recalculated.

Need Help?

Not sure which tier multiplier to set, or whether your customers are seeing the right point totals? Send us a message and we'll walk through it with you.

What's Next?

Video transcript: How to Set Up Tier Point Multipliers
A point multiplier gives a tier extra points on every purchase. This video shows you how to set it, and what your members see. In the Admin Panel, open Loyalty Program in the left menu, then select Tier Configurations. Click Edit on your tier programme. In the Tiers table, click Edit on the tier you want, like VIP, the last row. In Point multiplier, set how many times the usual points this tier earns. VIP here earns three times, so a twenty point purchase gives a VIP member sixty points. Click Save changes. The new rate applies from the next purchase. Points already earned stay the same. A few things to know. An outlet can have its own Points Multiplier, and the two multiply together. A VIP at three times, buying at a two hundred percent outlet, earns six times. Every way of earning points uses the multiplier, but deductions never do. The result is rounded down, so twenty two and a half becomes twenty two. And the bonus purchase points also count toward the next tier. Now your top tiers earn faster on every visit. Not sure which multiplier to set? Contact our support team.

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