Turn Counter Customers into Loyalty Members Opening scenario Hakim recognises Jason as he settles his lunch bill at the kopitiam in Ipoh. Jason has eaten here weekly for two years, yet has never joined the loyalty progra...
Read moreTurn an Ignored Welcome Gift into a Salon Visit Opening scenario Sarah puts away the treatment bowl at her Bangsar hair salon while Priya checks her fringe. Sarah offers every new member a free hair treatment, yet half h...
Read moreTurn Launch-Day Visitors into Repeat Customers Opening scenario Mei Ling looks across the empty stools at her newest bubble tea shop in Johor Bahru. Her third outlet opened to a queue down the street; six weeks later, it...
Read moreBring First-Time Diners Back for a Second Meal Opening scenario Kumar watches Farah leave his Penang nasi kandar shop after lunch. She enjoyed her January meal and joined because the cashier asked, but she never thought...
Read moreSpread Your Welcome Budget Across Three Visits Opening scenario Aina watches another cake box leave her Shah Alam bakery. Her RM15 discount brings new members to the Saturday queue, but it buys no reason to return for ev...
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