How to Send a Broadcast Campaign

What Is This?

A Broadcast is how you send a campaign message to a group of customers all at once. Unlike templated campaigns that trigger automatically, broadcasts are manual — you choose the campaign, pick the audience, set the schedule, and hit send. It's your go-to tool for promotions, announcements, and seasonal marketing.

Real-Life Example

Encik Kamal runs Grill House in Johor Bahru. He wants to promote a weekend BBQ special to customers who haven't visited in the last 30 days. He creates a broadcast, filters for inactive customers, attaches his campaign with a mouth-watering photo, and schedules it for Thursday evening so customers have time to plan their weekend.

How to Send a Broadcast

Step 1: Open the Broadcasts Page

From the Admin Panel sidebar, go to CRM → Broadcasts. Click Create to start a new broadcast.

You can also start a broadcast from the Customers list page by clicking the Send Campaigns button.

Step 2: Select Your Campaign and Audience

Choose a Campaign:

• Select an existing campaign from the dropdown, or create a new one inline.

Filter Your Audience: Use the filter options to target specific customers:

• Space — Filter by outlet
• Tags — Only send to customers with specific tags
• Tier — Filter by loyalty tier
• Custom Fields — Filter by any custom field you've set up
• Specific Customer — Select individual customers by name or phone

Step 3: Choose Broadcast Mode

Select how you want to send your messages:

Step 4: Configure Schedule

Based on your selected mode, configure the timing:

• Standard — Set the interval between messages
• Safe Mode — Select an interval preset (1 min, 2 min, 4 min, or 5 min) and toggle weekend sending on or off

Step 5: Review and Launch

Review your settings — the campaign, audience count, mode, and schedule. When you're satisfied, click Create to launch the broadcast.

Monitoring Your Broadcast

After launching, you can monitor the broadcast from the Broadcasts list:

• Status — Scheduled, Ongoing, Paused, Finished, or Suspended
• Mode — Standard or Safe Mode
• Progress — How many messages have been sent
• Total Customers — Number of customers in the audience

Good to Know

• Pause and resume — You can pause an ongoing broadcast and resume it later.
• WhatsApp rate limits — Use Safe Mode for WhatsApp broadcasts to avoid hitting Meta's sending limits. The interval between messages helps stay within limits.
• Weekend control — For non-urgent campaigns, disable weekend sending so customers aren't disturbed during off hours.
• Customer filters are powerful — Combine multiple filters to create precise audience segments (e.g., "Gold tier customers in KL who haven't visited in 60 days").
• One campaign per broadcast — Each broadcast sends one campaign. To send different messages to different groups, create separate broadcasts.